How do I get prospects to my website? This is a general question. There are multiple different methods you can use. One example is to run a pay-per-click campaign and Google AdWords. You can also do joint ventures. You can also write articles to drive traffic to your website. I recommend getting a pay-per-click campaign up and going as soon as possible because that method is one of the fastest ways to get traffic to your site.
You also might want to create a squeeze page for people to opt-in to your list before people land on your website. This information capture enables you to continuously market to them. If you already have a list then email to your list so you can drive traffic to your site.
Another option is to run an Adbrite ad campaign. AdBrite is an alternative to Google AdWords and Google AdSense. This enables you to drive traffic to your site while earning money from the traffic.
I have a question about branding sites and squeeze pages. If you have a branding site that serves five different niches, would you have five different squeeze pages? Why or why not?
Answer: I don’t base any of my business off branding sites. The purpose of a branding site is to give people more information about you after you have already captured their personal information on the squeeze page. A branding site can also be used if you meet somebody on a plane that wanted to know more about you and/or ask you to speak at a seminar, etc. I don’t focus on my branding site and it has nothing to do with my business strategy.
The reason you don’t want to spend time on your branding site is because if you drove all your traffic to your branding site, you would have no idea who visited your site. Plus, you can’t communicate with these people after they land on your branding site because you don’t who they are.
On the other hand, if you drove all your traffic to your squeeze page then you can get the visitor’s information and build your list. Since you have their information you can continue to communicate with your squeeze page visitors.
I would have a unique squeeze page for each niche. Whenever I get into a new niche, I create a new squeeze page.
I understand that Google is doing away with AdSense. Why is Google getting rid of it? What product will Google replace Adsense with?
Answer: I’m not sure. I don’t know the reasons.
Try using AdBrite instead of Google AdSense.
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